The 2015 edition of the pan-European startup contest Idea Challenge sees an increase in variety and internationality. The series of events re…
Photo credit: Content Garden; http://bit.ly/1AWTSLi
MGM is a leading media business based in Vienna and just invested in the Austrian Startup Content Garden. Michael Grabner purchased a ten per cent share of the startup, but the amount of the investment remains undisclosed.
“We were not looking for big investment rounds but we’ve known Michael Grabner for a long time [...] it was more about the personal cooperation,” cofounder and CEO Lucas Schärf explained. Content Garden will spend the freshly secured capital to further develop their product, grow their team and reach out to Switzerland and Germany.
New connections to professional networks
Photo credit: Content Garden, http://bit.ly/1AWTSLi„The team of Content Garden proved their expertise in the past year. I am convinced that their valuable advertising is a suitable way to reach target groups in our digital media landscape,” Michael Grabner, media entrepreneur and member of supervisory board of Holtzbrinck (Handelsblatt, Die Zeit, Berliner Tagesspiegel) explained. The support from MGM will include access to their network in Germany.
“He is a great partner and his connections were a main reason for us to cooperate,” Schärf said. Michael Grabner and his son Gabriel take care of several projects in Austria, among them wetter.at, asklumbo.com, also founded by Lucas Schärf, or FromAustria, a startup founded by Michael Grabner’s daughter Zissa which inventures has recently paid a visit (read more here).
Together with Sonny Damiri, Schärf established Content Garden in 2013 as the first Austrian marketing agency for conception, planning and realisaton of Content Driven Advertising (CDA). Their services offer solutions for online media that never urges the readers to leave the news site. While editorial content is strictly detached from promotional, the startup provides advertisements matching the topics of a site. Their customers are mainly from Austria and Germany who use Content Garden products for premium portals.
There was a time when setting up a fanbase by playing gig after gig was enough to become a real rockstar - but in this millenium things are slightly different. You’ll need a slick video and be able to attract thousands of new fans from all over the world. Luckily for you, the Viennese startup Global Rockstar has built a virtual stage to broaden your fanbase throughout the world. Inventures.eu talked with co-founders Christof Straub and Ronny Steibl to find out more about the music business and its aspirations.
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