Photo credit: Stepsss

published 26 Jul 2014 in Bulgaria 1 minute 42 seconds to read


When just starting to work out, sports is only about conquering one’s weaker self. But soon you will find some motivation in realising that you are getting better each time. Bulgarian startup Stepsss wants to promote this ambition and came up with an idea of a smart pair of insoles. The embedded sensors collect data about your activity and help you improve by providing statistics and visualisation of achievements through a mobile app. Meet the team that aims to make you run faster and safer in this week’s Startup Pick.

Stepsss Bulgarian startup Startup Pick runner soles hardware

Our one-line pitch is...
Stepsss is a smart insole layer that improves running technique and protects from injuries.

Introduce your team, and tell us one interesting thing about each member. We are...
We are Stepsss. Our CEO Stefan has graduated his Masters degree in Aachen, Germany, specialising in Wearable computing. He is a runner and a teacher in UX Design.
Nevena has taken her education in Aarhus, Denmark and has a degree in E-concept development. Her true passion is Social media and traveling.
Being the youngest member of the team, Chris became a co-founder at the age of 16.
Even though still a high school student, Nikola is a master web developer, writing beautiful lines of code since he was 14.
Atanas is the third high school student in the team and has a special addiction to gadgets.
Alessya is our newest member - experienced in product design through various project, she is applying for a Red Dot Design Award.

We received our initial capital through...
Our accelerator - Eleven Accelerator Venture Fund.

The real pain about starting a business in Bulgaria is...
Dealing with bureaucracy.

The person that inspires us is...
Steve Jobs - started from nothing and achieved everything by being unconventional.

The one app/service that we couldn’t live without is...
Spotify - we can not live without music!

The one thing we would save from our burning office is...
Our precious MacBooks.

The worst piece of advice we ever got was...
Our business will not survive, because we have big competitors.

The one thing that will make us quit is...
Not providing the value our customers need.

Our inside joke is...
Stay hungry, stay foolish (we are mostly hungry) : )

You might not believe it, but we...
Managed to create our first prototype in 54 hours during Startup Weekend Sofia with materials from the local supermarket.

We'll call ourselves successful when...

Stepsss helps millions of runners by saving the pain of an injury.

The startup we really want to see on inventures’ Startup Pick is...
- contactless, cashless payments.


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