If you’ve ever been to a rock concert, you may have wondered what that shrill sound is that comes out of the centre of the guitar speaker. If you’re a guitar player yourself, you may even be familiar with the term for that sound. (“Beam”, just FYI). If you’re a sound designer, your main concern would most probably be how to distribute this sound evenly. If only there was a tool to help you do that. Hold that thought. Then check out Deeflexx.
Designed by Austrian startup HooVi and the face behind it, Hubert Hochleitner – a guitarist with a passion for sound design, as he puts it, Deeflexx is a high-end system, which deflects the beam from a speaker and turns it into a homogenous sound area.
HooVi has been distributed through Thomann, the EU’s biggest online store for musical instruments since 2011. Hochleitner is also proud that small specialist dealers, like the renowned No. 1 Guitar Center in Hamburg (with customers like Joe Bonamassa) have taken up the product from the very start. Recently, HooVi announced that its product has also been added to the assortment of Music Store professional, and has thus broadened its distribution across the EU. The Cologne-based store is the EU’s biggest music shop in size, and has integrated two Deeflexx versions in its online shop – the H!1 AURA and the H!1 EDITION. The first is a more basic model designed for “ambitious players”, whereas the latter provides more experienced ones with an additional diffuser. Prices start at 269 euros. See a list of stores stocking Deeflexx here.
Previously, HooVi was supported by the Center for Academic Spin-offs Tyrol (CAST).