FoodNotify

About us. 

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Our one-line pitch is…
FoodNotify offers a customised solution for dealing with the EU Food Information Regulation. Recipemanagement with allergen- and nutritional labeling included.

The core of our team…
Adnan Hanic – Creative Director Mirza Muharemagic – Developer Christina Primus – CEO & Strategy Thomas Primus – COO & Sales

Our office in looks like…
Since we are a small and international team every team member works from home. Nowadays it is so easy to communicate, have conferences and meetings by using skype, trello and viber. These programmes and apps help us to organise our day-to-day work. Right now we are looking for an office space.

The person that inspires us most…
There are a lot of people out there that inspire us. Steve Jobs, for example, who always kept on going and never got off the track or if we think back of all the great inventors who were convinced of their idea, no matter what others said – like the founders of the Pioneer Festival, Andi and Jürgen prooved.

About our journey so far.

Before we started we were…
One of the founders, Thomas studied at Vienna University of Economics and Business. After his studies he started his career in the banking industry, with responsibilities in sales trading of currency options and interest derivatives. He quit his job in spring 2013 because of the loss of his passion.

We received our initial capital through…
INiTS helped us a lot and we got our first capital through them. A workshop in July 2014, where we put our business idea in concrete terms with the business model canvas, brought us to where we are today.

Our most difficult time so far was…
We applied for a “creative” funding with our initial idea, to create a community based recipe platform with gamification aspects. We worked on that project for almost one year and finally we had to admit that this was not the right idea and that we will never make money out of it.

About little steps and big dreams.

As our vision is to expand our web platform in Europe, UK and CEE we need investors who are able to support us with knowhow, advice and an investment. 

Our next target is…
We are targeting the German market. For Germany we have to adopt our web platform and we have to include much more than for the Austrian market. Entering new markets is a very exciting and delicate phase because you have to comply with their law and rules. By the end of February we will have an English version.

If you say investment we say…
As our vision is to expand our web platform in Europe, UK and CEE we need investors who are able to support us with knowhow, advice and an investment. We would like to create something sustainable for customers, restaurants and the industry.

The one thing, we couldn’t go on without is…
A huge help to all of us is the permanent support of our families and our closest friends. We need someone to whom we can talk and discuss our ideas and future plans with. Also to talk to independent people is important because they have another view on things, an outside perspective.

Our current development state is…
Scale

In five years we want to be …
Moreover, we would like to be a partner for customers. They should be able to better find restaurants matched with their needs and requirements with our platform/app. In the future when our business idea has further developed we would like to pay special tribute to the health of the people.

This story is brought to you in partnership with AplusB, a programme funded by FFG.