Yesterday, Polish startup ITraff Technology released Recognize, its latest API, to the general public. Available only to a happy few and exclusively by invitation until now, this photo recognition technology for Android systems and iOS aims to broaden the horizons of many e-commerce businesses, marketing companies and PR agencies.
iTraff, which was founded in Poznan in 2010, is operating in Poland and Texas and aims to completely shift its headquarters to the USA. The advanced picture technology was initiated by the startup’s leading developers, Arkadiusz Skuza, Paweł Elbanowski, Marcin Szajek and Wojciech Radomsk. Recognize enables to identify photos of real-life objects as well as of billboards, papers, magazines, LED or TV screens including snapshots of Youtube clips taken by a smartphone, and to redirect users to the relevant e-stores and service websites instantly.
Although mostly developed as an e-business solution, Recognize also aims to serve informative, educational and entertaining purposes as well. Indeed, before its market release, iTraff had already been implementing this technology on several of its own applications, such as SaveUp, Art4Europe and Migam.