If the concept of a music-dating platform is new to you, fear not, you are not alone. “You cannot argue about taste” – that’s certainly debatable, but if you’re using Austro-American Moosify you certainly won’t have to. The premise of the music-dating service is quite simple: If you listen to the same music then you’re most likely on the same wavelength.
The concept seems to work as Moosify is taking over Swiss competitor Fellody this coming October. It will be completely integrated into Moosify’s existing infrastructure.
A music-dating service?
Moosify’s service ties into Spotify, the largest social music streaming platform in terms of both number of users and music titles. Based on your music preferences, Moosify makes use of both a mobile app and Spotify, and suggests interesting places to visit and people to meet, who have the same music taste.
Founded in 2012, the startup officially launched in January 2013. In the beginning phase, it was mostly about bootstrapping, but the team soon received financing from business angels as well as the ProSiebenSat.1 Accelerator.
During a visit to Silicon Valley, CEO Hansjörg Posch got to know his co-cofounder Roman Scharf of Talenthouse and jajah. “That is when the idea of Moosfiy was born,” Posch told inventures.eu. “Sometimes a visit to Silicon Valley really does have the potential to change everything.”
Currently, Moosify is operating with a core team of four, out of their headquarters in California.
Founder and CEO Hans Posch Photo credit: MoosifySize does matter!
Posch is convinced that “teaming up with Fellody will enable us to push the idea of music-based dating forward.” Undeniably, a solid customer base was a decisive factor as well, said Posch. “For a service like Moosify the critical mass is crucial, so one of the major benefits will be a stronger user base in our main markets D-A-CH, UK and the US.”
The team’s aim is to raise awareness of music dating, and being part of the ProSiebenSat.1 accelerator programme went a long way towards this goal. Eventually, the concept will raise heads in the entertainment industry as well as in the sector of online dating.
The platform is based on a freemium model, Posch said, with premium features in the pipeline and expected to be rolled out in the next two months. This might be shortly before Moosify plans to launch their next major string of marketing activities, both online and offline.
The team will be raising a seed round this fall. For Moosify, big things seem to be on the horizon – time to turn it up!
