It’s no secret – web and mobile is perhaps the most startup populated of sectors. There’s apps galore, in all different areas: from productivity through time management to communication and social media. And while we’re at it, let’s make sure we put fitness on there, too. In our recent focus on health startups (if you’ve missed it, check it out here), we (re-)introduced you to some of the big names out there, enjoying growth and a steady user base.
Speaking of a steady user base, Runtastic anyone? This week, the Linz-based startup announced some figures, among which 30 million downloads, 25 million regular users, and about 10 million registered users in the Runtastic fitness community – data that seems to support the effectiveness of their business model, and complements the fact that the company has been cash flow-positive since 2011.
Runtastic was founded in late 2009 as a startup that creates smartphone applications, specialised hardware and services that track users’ vitals, their sports trainings, and to improve their results. For three years in business, the company has over 70 employees. As for the near future, the team is first planning to present their portfolio of products in the US, and then continue working on integrating a special music player in the next version of their application.
“Runtastic clearly puts the fitness approach into the foreground, with health as the resulting component,” co-founder and CEO Florian Gschwandtner told inventures.eu. “With new apps, like our Heartrate App, we show that essential health parameters will also form part of our ecosystem in the future.”