Romanian online marketing enterprise Conversion Marketing completely acquired the 2008-founded venture Conectoo last week. Conectoo is providing email marketing solutions and claims to have managed over one billion advertisement emails last year. The venture has been bought completely by Conversion Marketing; the buying sum has been denoted confidential, though.
Conectoo was founded by 34 years old Romanian entrepreneur Bogdan Iordache who is also the founder of How to Web. The firm offers online marketing management in terms of target group segmentation, targeting and campaign implementation. The venture provides for example customised messages for newsletter subscribers as well as performance management. Among its clients are firms like Emag, MRM Worldwide Romania, Ringier or Netbridge Development.
The leaving founder and the new owner
Conversion Marketing, on the other hand, is specialised in analysis of online marketing content, media planning, search engine optimisation and mobile marketing and serves clients in Romania, Bulgaria and Hungary. In 2013, the company managed a budget of some five million euros for online advertising purposes.
The employees of Conectoo are now all taken on by Conversion Marketing. Bogdan Iordache however, will leave the team as CEO: “I have developed Conectoo to [the best of] my abilities,” said Iordache to inventures.eu and continued: “And now I want to focus more on How to Web.”