In order to succeed in business, knowing your audience is important. Who you are after and what you can deliver to them is essential to understand. This is why it is important to find a niche and stick with it. The ability to expand is always a possibility further down the line, but securing a niche can help future-proof your business and maintain a position of authority in the face of others that take a more “catch-all” approach.
A recent article in Performance In highlighted the need for businesses in the heavily populated world of affiliate marketing to find their niche. The article also highlights companies which have found their own niche and mastered it stating “In the affiliate industry, sites like VoucherCodes and CashBack stemmed from an idea to help consumers become savvier with their shopping habits and earn money whilst shopping online. Meanwhile, technology companies like Skimlinks invested their efforts in building a product that could help mass media partners monetise their links and earn additional income.”
Considering there are over 1.5 billion websites and growing, there has never been a more important time for affiliate marketing companies to find their niche and own it. To get a better understanding of the importance of finding a niche in affiliate marketing, we spoke with Maksim Volokhov, the Co-founder of Admitad and the Head of Admitad Invest, who said “There is no single option for development, each option has the right to life. If you know and if you are confident that you can assemble an audience in a certain niche, then start boldly.”
He also believes “The question of monetizing this niche-audience through affiliate networks can be easily solved, as a rule, with the help of large affiliate marketing networks, where you will always find a suitable offer. A good example of this tactic is reddit.com – first, they collected the audience and then began to monetize it with the help of affiliate marketing. In their system, all outgoing links are replaced by the affiliate links. By the way, at Admitad there is such a tool for replacing links.”